The Ways In Which Lighting Can Have An Affect On People

February 9, 2010

Many times, people underestimate the power that lighting can have on three main portions of life. For example, picture frame lights, art lighting, and art lights all have the ability to affect the mood of a painting. There are three aspects of our lives that the lighting most likely has some kind of affect upon. These three things are our mood throughout the chilly months of the year, the way a painting is created, and how retail stores present their stores and their products. Below is a more detailed list of the three aspects as well as explanations as to how exactly the light affects these listed aspects:

1. The lights in a home or apartment during the winter can have an impact on the mood of the individuals living in the home or apartment. Florescent lighting has been proven to lift the spirits of those who are exposed to it during the cold months of the year. These make people feel good inside and out because this type of light mimics the sun. It has also been proven that the longer amount of people are exposed to rays from the sun, the happier they are. The vitamin D from the sun is the reason why there is this reaction from individuals.

2. Artists are pretty heavily influenced by the light they use when they paint their works of art. For example, when a dim light is used during painting, the work almost always has more of a sober tone to it. Sometimes with dim light, the artist will use a denser color scheme. The lights used for a painting also have the ability to create a unique atmosphere behind the feature of the painting. For example, brighter lighting most likely means that the background of the painting has lighter tones too. Usually, each artist has different lighting around them when they are creating their piece of art in order to vary the types of pieces they have in their collection. For instance, if an artist has the same lighting for every painting their pieces of art will start to look very similar to each other, as far as tone and the mood, and most artists want some kind of variation.

3. Many retail store owners have had research completed and analyzed about how they should keep the lights to affect their customers’ buying decisions. For example, in many situations, bright lighting creates buzz and excitement. It also shows the product off in a good way, so people see the item in the best mode possible. For other stores, they use dimmer lighting to give the feel of a home, which usually makes the customer feel more comfortable. The dim lights in a retail store can also give a more intimate feel, which would also make the customers feel more at ease while they shop.

It is pretty fascinating to see how lighting can affect people’s mood and sometimes even their purchasing decisions. There has been plenty of research done on how much light affects people, which helps retailers make store decisions and it helps people choose how to set up their lighting in the winter months, so they can lead happier lives during the cold times. It is yet to be seen how far this research can go in this field and what other discoveries that involve light and mood will be made in the future.

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