Real Estate And Photography
December 9, 2009
Real estate sales need all the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for many years. I know one agent who was selling and listing homes and never left the title company doing the closings. Investors lined up prepared to buy or sell with straightforward a hundred percent financing. Today that same Realtor is hitting the street trying to make certain the few deals he gets basically make it to closing.
For those selling in the higher end markets you actually need to stand out from the competition. If you can make many thousand from a high price listing you need to spend a little to make a good impression on the vendor and the buyers.
How To Stand Out
- Professional Photos
- Coffee Table Books
- Professional Attire
- Professional Make-up
I feel professional make-up would be a good option for ladies and is actually worth the additional cost.If your photograph appears like a bad mug shot you won’t impress your clients. For pro portraits I’d suggest a solid color suit. Slight pin stripe is fine but stay away from patterns that grab attention. The background should be a neutral earth tone. Match it to your card for a uniform look.
When you get a great listing have footage of the home taken by a professional. The photography should retouch at least one image from each room and not just hand over a CD of unfinished images. When I say pro I mean someone that knows how to use lighting and angles to enhance the room. A single on camera flash is not what most home interior footage need. Most of my home photo assignments needed 3-6 lights to bring out the finest the home had to offer. Would say 3-4 and keep one in the home at every point. Next to it have Soft Cover Books to hand potential purchasers. They cost about $12.00 to $15.00 each but will confirm nobody ever forgets your listing. The books should include the pictures, room sizes, extra features and contact information. When the prospective buyer gets home after having a look at 5-8 houses they won’t remember all the important points of each house. With your detailed photo and outlines your listing will be the one they continue to study at home irrespective of how many other listings they visit.
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